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DC SPRING COLLECTION X ACCLAIM MAG SHOOT




Our Spring collection is an ode to the past, with the future in sight and it’s literally yours for the taking. So go get at it. Keep it real and don't forget where you came from. We ain't.


Teaming up with James J. Robinson, we set out to challenge the status quo of the conventional skate brand and set this shoot on a new canvas. The heritage of bold blocks paired with rugby polos, satchels and slimmed down chunk kicks combines skate, lifestyle, and streetwear which creates an authentic modern mix of the brand.




As said on Acclaim.com:


“Australian-born, New York-based photographer James. J Robinson is the ideal director for this shoot. His grainy yet dense style encapsulated the vintage aesthetic of the apparel. The shoot takes place in an isolated pool room and explores an all-encompassing vibe of translucence and contentment. It’s a heavenly setting that sees the ripples of the water fade into a palette of green and the focus on DC’s evolutionary take on their usual vision.


This collection strengthens an already monstrous 2018 for DC, having already released the E.Tribeka – their new lifestyle sneaker. The silhouette takes some influence from the chunky bulk of the ‘dad-shoe’ trend but approaches it in a sleeker manner. The simple yet stylish quality of these sneakers boasts the ability to go with any outfit on the street-wear spectrum – culminating in the widest, most diverse reach the brand has ever had. With triumphs like this, it’s clear DC isn’t going anywhere anytime soon.”




Go explore the E.Tribeka collection here.


And keep an eye for upcoming drops from the shoot

Posted in Blog - Latest News